Profit & Loss
Enter totals for the period selected. Switching periods auto-converts flow figures.
Revenue & Costs
Total Revenue
$
Cost of Goods Sold (COGS)
$
G&A Expense
$
Other Operating Expenses
$
Growth & Acquisition
Marketing Spend
$
Ad spend, campaigns, content
Sales Expense
$
New Customers Acquired
Total Active Customers
Customer Churn Rate
%
% lost for selected period
Credit Sales (optional)
$
Leave blank to use Total Revenue for DSO
Balance Sheet
Current Assets
Cash & Equivalents
$
Accounts Receivable (AR)
$
Inventory
$
Other Current Assets
$
Current Liabilities
Accounts Payable (AP)
$
Short-Term Debt
$
Other Current Liabilities
$
Total Operating Expenses
N/A
Monthly Expense Rate
N/A
Your Financial Health Dashboard
Cash RunwayEnter numbers
Overall Health — Enter your numbers above
Fill in the P&L and balance sheet. Every metric updates as you type and rolls into one overall grade.
Cash Runway
N/A
N/A
Months of survival with no new revenue.
Working Capital
N/A
N/A
Current assets minus current liabilities.
Current Ratio
N/A
N/A
Current assets ÷ current liabilities.
DSO
N/A
N/A
Days Sales Outstanding — how fast you collect.
CAC
N/A
Informational
(Marketing + Sales) ÷ new customers.
MER
N/A
N/A
Revenue per $1 of marketing spend.
LTV
N/A
Informational
Estimated lifetime gross profit per customer.
LTV : CAC
N/A
N/A
Lifetime value per acquisition dollar.